Home Staging and Decorating thought activism at its most passionate! Snappy answers and reasoned resets for your space and your stuff, and why it all matters so darn much.  

What’s Wrong with These Listing Photos?

HGTV never talks about listing photos.  After 26 minutes of semi-drama, buyers magically show up at Open Houses. Truth is, listing photos are EVERYTHING, they will make or break a listing. Sellers and agents who can see things as buyers … Continued

Selling Westchester County Real Estate in the Age of Yanny or Laurel

Selling Westchester County Real Estate in an Age of Yanny or Laurel

Yanny…or Laurel?  Split…or colonial?  Homefinder apps have changed real estate forever.  Instant, and voluminous amounts of information pumped into smartphones has compressed-and some argue, distorted-buyers’ assessment of online listings. For some, viewing leans to sport. The Dress (ancient history) and … Continued

Don’t Let Your Listing be a Leftover Turkey!

Leftover turkey is great. Leftover listings, not so much.  The listing history of most any property is a few clicks away for the average consumer.  Buyers are not enticed by old listings, or properties that’ve lost their fresh, show-ready condition. … Continued

Nobody Knows the Collections I’ve Seen!

Some parts of decorating and home staging are similar, but there’s probably no more divergent point than “collections.”  Being surrounded by possessions that make you happy is a beautiful thing. You’re living in your home, and it’s called decorating. When … Continued

Free Sprinkles: On Staging Kitchens and Baths

Your new car doesn’t perform better because of the pinstriping the dealer threw in. Your new socks don’t last longer because the manufacturer added an extra pair to the pack. Why is receiving a little extra something-something such a beloved … Continued

Aspirational Photos: A Step Beyond Wow

Look at enough of anything, the differences blur, and they all start looking the same.  Experience enough of something, the wow dulls, and nothing registers beyond ordinary.  Sensory overload, it happens with the coolest shoes, the best chocolate brownie, or … Continued

Naughty Listing Photo Fails #10: Sprawl

Listing photos quickly present the look and story of a property, so interested/qualified buyers show up, putting sellers on the path to sell quickly and well.  But be careful of how much information your photos convey! Listing photos that tell the … Continued