Home Staging and Decorating thought activism at its most passionate! Snappy answers and reasoned resets for your space and your stuff, and why it all matters so darn much.
Leftover turkey is great. Leftover listings, not so much. The listing history of most any property is a few clicks away for the average consumer. Buyers are not enticed by old listings, or properties that’ve lost their fresh, show-ready condition. … Continued
Some parts of decorating and home staging are similar, but there’s probably no more divergent point than “collections.” Being surrounded by possessions that make you happy is a beautiful thing. You’re living in your home, and it’s called decorating. When … Continued
Your new car doesn’t perform better because of the pinstriping the dealer threw in. Your new socks don’t last longer because the manufacturer added an extra pair to the pack. Why is receiving a little extra something-something such a beloved … Continued
Look at enough of anything, the differences blur, and they all start looking the same. Experience enough of something, the wow dulls, and nothing registers beyond ordinary. Sensory overload, it happens with the coolest shoes, the best chocolate brownie, or … Continued
Cinderella stories have a special place in our hearts: We love seeing the unappreciated or unremarkable overcome obstacles and oppression and rise to accolades, good fortune and success. We root for underdogs because we want to see the inherently good … Continued
Listing photos quickly present the look and story of a property, so interested/qualified buyers show up, putting sellers on the path to sell quickly and well. But be careful of how much information your photos convey! Listing photos that tell the … Continued
House still on the market…? Little traffic, fewer offers? Listing photo fails could be why. Two things engage buyers: price, and condition that are in sync. Price may be the first filter, but good listing photos seal the deal, they … Continued
Can you imagine being in the room when the idea for Volvo’s Super Bowl Interception Promotion was pitched? If it was anything like what I felt when I first heard of it today, there was a brief moment of absolute … Continued
Last of the series on getting your Bronxville coop noticed and SOLD! Look at your colors Walls are your biggest surface area, followed by floors, then bed coverings. White walls are the kiss of death in listing photos, period. Wallpaper is almost … Continued
Previously we established How desirable Bronxville real estate is Challenges Bronxville coop sellers face Why expecting buyers to use their imagination is a bad strategy. Now, rising above, to get your property noticed, and SOLD! A sellers’ vision is clouded … Continued
