Home Staging and Decorating thought activism at its most passionate! Snappy answers and reasoned resets for your space and your stuff, and why it all matters so darn much.
HGTV never talks about listing photos. After 26 minutes of semi-drama, buyers magically show up at Open Houses. Truth is, listing photos are EVERYTHING, they will make or break a listing. Sellers and agents who can see things as buyers … Continued
Quick questions: Were you at a fireworks display in the last few days? Does your family has a holiday tradition of driving around to look at holiday light displays? And how many pictures of sunsets do you have in your … Continued
Yanny…or Laurel? Split…or colonial? Homefinder apps have changed real estate forever. Instant, and voluminous amounts of information pumped into smartphones has compressed-and some argue, distorted-buyers’ assessment of online listings. For some, viewing leans to sport. The Dress (ancient history) and … Continued
Leftover turkey is great. Leftover listings, not so much. The listing history of most any property is a few clicks away for the average consumer. Buyers are not enticed by old listings, or properties that’ve lost their fresh, show-ready condition. … Continued
Some parts of decorating and home staging are similar, but there’s probably no more divergent point than “collections.” Being surrounded by possessions that make you happy is a beautiful thing. You’re living in your home, and it’s called decorating. When … Continued
Your new car doesn’t perform better because of the pinstriping the dealer threw in. Your new socks don’t last longer because the manufacturer added an extra pair to the pack. Why is receiving a little extra something-something such a beloved … Continued
Look at enough of anything, the differences blur, and they all start looking the same. Experience enough of something, the wow dulls, and nothing registers beyond ordinary. Sensory overload, it happens with the coolest shoes, the best chocolate brownie, or … Continued
Cinderella stories have a special place in our hearts: We love seeing the unappreciated or unremarkable overcome obstacles and oppression and rise to accolades, good fortune and success. We root for underdogs because we want to see the inherently good … Continued
Listing photos quickly present the look and story of a property, so interested/qualified buyers show up, putting sellers on the path to sell quickly and well. But be careful of how much information your photos convey! Listing photos that tell the … Continued
House still on the market…? Little traffic, fewer offers? Listing photo fails could be why. Two things engage buyers: price, and condition that are in sync. Price may be the first filter, but good listing photos seal the deal, they … Continued
