Home Staging and Decorating thought activism at its most passionate! Snappy answers and reasoned resets for your space and your stuff, and why it all matters so darn much.  

Ancient History

Our appetite for the future is voracious;  our appreciation and tolerance for the present moment, minimal. True for Christmas trees in late December, kids on car trips, adults waiting on line for the newest phone, and home buyers looking for … Continued

Does Virtual Staging Help Actual Buyers?

Virtual staging – adding, removing, improving via technology-has been around for a while.   Time improved the software, and the skills of those who use it. So….does it work? Does virtual staging help actual buyers get to yes? This home stager … Continued

FAQs: How Much Do You Charge?

Its the design elephant in the room. I can read the thought bubbles over a potential new clients’ head, as we exchange initial pleasantries over the phone: “How much do you charge?” .   Or from an agent I just meet: “What does … Continued

What’s Wrong with These Listing Photos?

HGTV never talks about listing photos.  After 26 minutes of semi-drama, buyers magically show up at Open Houses. Truth is, listing photos are EVERYTHING, they will make or break a listing. Sellers and agents who can see things as buyers … Continued

Selling Westchester County Real Estate in the Age of Yanny or Laurel

Selling Westchester County Real Estate in an Age of Yanny or Laurel

Yanny…or Laurel?  Split…or colonial?  Homefinder apps have changed real estate forever.  Instant, and voluminous amounts of information pumped into smartphones has compressed-and some argue, distorted-buyers’ assessment of online listings. For some, viewing leans to sport. The Dress (ancient history) and … Continued

Stager-ating: Updating $1M+ Houses, It’s A Thing

Staging, and Decorating: While practitioners of each insist they’re different, the line has gotten even more blurred of late with $1M+ properties for sale in Westchester County. Stager-ating:  Important aesthetic updates to get a high end house noticed, and sold is … Continued