As a staging and design professional, I’m always ISO of memorable ways to help others understand what I do. So-making connections between familiar but disparate elements (of any type) has since become sort of a hobby.
Here, food shopping puts a new light on some very familiar adages.
Keep it simple. Adding layers, complicating things will either annoy people or make them suspicious. And either way, they’ll probably just move on.
If it seems too good to be true, it probably is.
Just because you can do something doesn’t mean it’s a good idea. Ask: Will it help? Does it make sense?
Time changes things. (Early 2021)
Value is in the eye of the beholder.
Shoppers looking to make their grocery dollars go further bought the store brand 3 pound bag on the left. Parents who’d delight in seeing healthy, toddler-sized fruit in their little darling’s chubby hands bought this brand’s highly marketed 2 pound bag on the right. The supermarket knew these were different, and not competing markets.
Good communication seeks ways to connect. Sometimes there are a couple of ways to say something.
Attention to detail gets noticed, and it matters
Sometimes the simple things are the best.