What is Simple Staging?

Simple Staging is an individual, thoughtful, user-friendly approach to presenting real estate so it sells quickly and well.  Working with the homeowner, The Refreshed Home brings out the best in a property by identifying priorities, optimizing seller resources, and matching high ROI tasks to buyer needs/wants and seller expectations.

How does it work?

• It starts with an assessment. The property, the local market, and the circumstances/needs/goals/expectations of the seller, their agent, and the expected buyer are all considered.
• Next, Simple Staging delivers a specific written plan that aligns tasks with these elements.
• Sellers are given a strategy and structure so they can implement it, manage it, or create a mix that works for them.
• To best define the scope of work, we ask sellers to develop their own answer to the question of ‘what they are willing to do to get what they want’.

Why is it effective? 

• Simple Staging is super-specific and personal. It’s tailored to the people, their processes, and their circumstances.
• The Refreshed Home’s recommendations are seasoned, reasoned, and independent. They are anchored in undeniable points of value.
• It targets and prioritizes high ROI tasks that deliver real, solid, permanent value to buyers, like needed repairs, and updates to fixed aesthetics.
• Sellers are empowered. They receive as much detail/information as they want, and have complete control over processes and costs.

The Refreshed Home has over $1B of closed properties in the rear-view mirror. And besides bettering thousands of spaces in every ZIP code, at every price point in Westchester County, we’ve also eased thousands of minds along the way.

Curious about how this could work for you, or your clients? We’re here to help! Ask around, chances are pretty good you’ve seen our work or know someone who’s hired us. Or just start the conversation!