New isn’t Normal

New can be a lot of things, but it isn’t normal.

New is different. It’s W-O-W!!

New catches our attention and makes us think. It can be funny or scary;  exciting, inspiring, surprising, or off-putting. With new, we experience or process something we haven’t been faced with before.

Normal signals large-scale acceptance. We’ve either done our due diligence or rely on others for theirs @Cristiano/Kylie/etc, (or, going old school, one of the earliest influencers, our pal Mikey.) Familiar and comfortable, normal is ok, and it works.

Both matter a lot, and I’d say they’ve got kind of a symbiotic, yin-yang thing going. Our lives would be pretty dull if there was nothing new; pretty unsettling if there were no norms.

And everything was new once: people, products, or practices. But by definition, new can only be new for so long. If it sticks around, then it becomes normal.

Cell phones, yes to the practices of recycling, wearing seatbelts, even colonoscopies; no to smoking in restaurants were all new, foreign ideas once. (Still trying to wrap my brain around the guys selling weed out of vans you could see a block away though!)

So normal is something that has stuck around because it works.  

While staging has been practiced informally by agents everywhere since MLS listing #1, did you know it’s been a named, trademarked entity for almost 50 years?  It’s also the central theme of the wildly popular cable channel 24/7, for almost 30 years.

Yet all most know of it is what they see in the media. Why?
  • For starters, staging is a personal service. The circumstances and solutions are unique to each client. How it’s presented, what is done, and how well it’s done comes down to the individual stager.
  • Remember, too the industry, the media and it’s sponsors all have a vested interest in keeping the conversation about major purchases and big renovations
  • And last, the singular answer of bringing in new stuff is just easier to explain and grasp.

TRH gets it’s normal to just not like the idea of talking to a stranger about money, your space, and your stuff. That you’d resist because it seems icky. Hesitate to ask for more info for fear of getting pitched. Worried you might look dumb, or embarrassed to ask about costs. (HINT: If you’re getting more platitudes and pitches than comfort and information, keep making calls!)

There’s no shame in owning how you feel. But bottom line: If what you’re doing on your own isn’t working…if you’re looking for other options, just pick up the phone. Better yet, ask around!

Staging is about solving problems, and there are many ways working with a stager can unfold. More than 15 years of FT+,  The Refreshed Home has nearly $1B of closed Westchester properties in the books. Chances are excellent I’ve worked with, helped normalize this process, and get results for someone you know!  All you have to do is start the conversation! 🙂