Commercial Reinvention: Yorktown

YORKTOWN FUNERAL HOME
A modern, nicely done but unpopular diner closed. The new owner had a very different purpose, and needed to reinvent the image as well as the physical building.
The best solutions don’t just look good, they solved underlying problems, which aren’t always consciously understood by the person, or apparent in the Before photos. The process of going from oh no to wow is may not be extraordinary, but it’s deeply personal, then celebratory when done well. Here are some stories behind the pictures.
YORKTOWN FUNERAL HOME
A modern, nicely done but unpopular diner closed. The new owner had a very different purpose, and needed to reinvent the image as well as the physical building.
OVERLY PERSONALIZED WHITE PLAINS CONDO
The condo market was saturated, he was already in contract to buy another property, and he did not believe his décor could be so distracting to buyers.
Walls are the largest surface area in any room, so empty bookcases are huge missed opportunities to engage viewers online, and in-person! Bookcases that are “done” add depth, interest and personality to a room. They call attention to the scale … Continued
Background: Although painting is the quickest, most effective and least expensive ways to change or update a room, it’s the recommendation that usually garners the most resistance. Anticipated cost is usually part of it, as is the hassle; but fear … Continued
Background How someone lives in their space is ALWAYS fine; but if they want to sell, home staging creates photos need to show the most value and expected use Challenge A single parent was living in a big house, sharing … Continued