The best solutions don’t just look good, they solved underlying problems, which aren’t always consciously understood by the person, or apparent in the Before photos. The process of going from oh no to wow is may not be extraordinary, but it’s deeply personal, then celebratory when done well. Here are some stories behind the pictures.

When Life Has Other Plans: Dobbs Ferry

DOBBS FERRY ESTATE PROPERTY
Every issue, emotion and challenge sellers face is exacerbated when the property is being sold because of divorce, illness or death.

Yes, I Do Bathrooms!

Too many agents and buyers shy away from Staging, thinking it’s always about bringing in furniture.  Hesitant, sometimes embarrassed, perhaps anticipating delay or large cost, they pass, doing themselves a great diservice. Staging bathrooms in empty houses has several distinct … Continued

Less was Less: Minimalist’s Dilemma

The Refreshed Home Before

QUAKER RIDGE COLONIAL
This home was priced right and on paper had lots going for it, but there was little traffic and no offers. The owners were minimalists. Their home was exquisite in person but flat and underwhelming in photos.

YES, I Do Bookcases!

Walls are the largest surface area in any room, so empty bookcases are huge missed opportunities to engage viewers online, and in-person! Bookcases that are “done” add depth, interest and personality to a room.  They call attention to the scale … Continued

Color Consult #1

THEY DIDN’T WANT TO PAINT, EITHER Background This was a great house in a desirable Sound Shore neighborhood. Good light, everything in good repair, and updates had been done well. Like any other seller, they wanted to sell quickly, and … Continued

Commercial Reinvention: Mahopac

INFAMOUS CLUB TO NOTED RESTAURANT Background This former…ahem…gentleman’s club was a colorful part of local history, and a rite of passage for several generations of area males, but had been abandoned years ago. The new owner was an experienced and … Continued

It Was Too Much House

Background How someone lives in their space is ALWAYS fine; but if they want to sell, home staging creates photos need to show the most value and expected use Challenge A single parent was living in a big house, sharing … Continued

Commercial Reinvention: Yorktown

The Refreshed Home Home Stager Westchester County NY

YORKTOWN FUNERAL HOME
A modern, nicely done but unpopular diner closed. The new owner had a very different purpose, and needed to reinvent the image as well as the physical building.

When Life Has Other Plans: Cheshire

CHESHIRE CT ESTATE PROPERTY
Every issue, emotion and challenge sellers face is exacerbated when the property is being sold because of divorce, illness or death.

He Didn’t Want to Paint

The Refreshed Home Before

OVERLY PERSONALIZED WHITE PLAINS CONDO
The condo market was saturated, he was already in contract to buy another property, and he did not believe his décor could be so distracting to buyers.