THEY DIDN’T WANT TO PAINT, EITHER Background This was a great house in a desirable Sound Shore neighborhood. Good light, everything in good repair, and updates had been done well. Like any other seller, they wanted to sell quickly, and … Continued
The best solutions don’t just look good, they solved underlying problems, which aren’t always consciously understood by the person, or apparent in the Before photos. The process of going from oh no to wow is may not be extraordinary, but it’s deeply personal, then celebratory when done well. Here are some stories behind the pictures.
ST. JOHN THE EVANGELIST CHURCH
A busy 1890s church in downtown White Plains had frayed carpet and a badly failing 1960’s vinyl tile floor. Challenges included aesthetics, future maintenance, budget and logistics.
Is it “Staged” if there’s no furniture? The Refreshed Home replies with a resounding YES! Thoughtful and quality updates, and a fresh new color palette got this luxury home sold quickly, and at full ask. Here are some of the … Continued
Walls are the largest surface area in any room, so empty bookcases are huge missed opportunities to engage viewers online, and in-person! Bookcases that are “done” add depth, interest and personality to a room. They call attention to the scale … Continued
Background: Although painting is the quickest, most effective and least expensive ways to change or update a room, it’s the recommendation that usually garners the most resistance. Anticipated cost is usually part of it, as is the hassle; but fear … Continued
RAISING THE BAR IN THIS CORTLANDT CONTEMPORARY Background The investor was an accomplished flipper. House was neglected, needed lots of work. As GC, he always made his own decisions, but wanted to take this project higher via the details and … Continued
DOBBS FERRY ESTATE PROPERTY
Every issue, emotion and challenge sellers face is exacerbated when the property is being sold because of divorce, illness or death.
YORKTOWN FUNERAL HOME
A modern, nicely done but unpopular diner closed. The new owner had a very different purpose, and needed to reinvent the image as well as the physical building.
OVERLY PERSONALIZED WHITE PLAINS CONDO
The condo market was saturated, he was already in contract to buy another property, and he did not believe his décor could be so distracting to buyers.
Too many agents and buyers shy away from Staging, thinking it’s always about bringing in furniture. Hesitant, sometimes embarrassed, perhaps anticipating delay or large cost, they pass, doing themselves a great diservice. Staging bathrooms in empty houses has several distinct … Continued