Commercial Reinvention: Yorktown
YORKTOWN FUNERAL HOME
A modern, nicely done but unpopular diner closed. The new owner had a very different purpose, and needed to reinvent the image as well as the physical building.
Case Studies
The best solutions don’t just look good, they solved underlying problems, which aren’t always consciously understood by the person, or apparent in the Before photos. The process of going from oh no to wow is may not be extraordinary, but it’s deeply personal, then celebratory when done well. Here are some stories behind the pictures.
Less was Less: Minimalist’s Dilemma
QUAKER RIDGE COLONIAL
This home was priced right and on paper had lots going for it, but there was little traffic and no offers. The owners were minimalists. Their home was exquisite in person but flat and underwhelming in photos.
Service, Around Services
ST. JOHN THE EVANGELIST CHURCH
A busy 1890s church in downtown White Plains had frayed carpet and a badly failing 1960’s vinyl tile floor. Challenges included aesthetics, future maintenance, budget and logistics.
When Life Has Other Plans: Dobbs Ferry
DOBBS FERRY ESTATE PROPERTY
Every issue, emotion and challenge sellers face is exacerbated when the property is being sold because of divorce, illness or death.
He Flipped!
RAISING THE BAR IN THIS CORTLANDT CONTEMPORARY Background The investor was an accomplished flipper. House was neglected, needed lots of work. As GC, he always made his own decisions, but wanted to take this project higher via the details and … Continued
It Was Too Much House
Background How someone lives in their space is ALWAYS fine; but if they want to sell, home staging creates photos need to show the most value and expected use Challenge A single parent was living in a big house, sharing … Continued
They Didn’t Want to Paint, #1-6
Background: Although painting is the quickest, most effective and least expensive ways to change or update a room, it’s the recommendation that usually garners the most resistance. Anticipated cost is usually part of it, as is the hassle; but fear … Continued
Color Consult #1
THEY DIDN’T WANT TO PAINT, EITHER Background This was a great house in a desirable Sound Shore neighborhood. Good light, everything in good repair, and updates had been done well. Like any other seller, they wanted to sell quickly, and … Continued
He Didn’t Want to Paint
OVERLY PERSONALIZED WHITE PLAINS CONDO
The condo market was saturated, he was already in contract to buy another property, and he did not believe his décor could be so distracting to buyers.
Updating Luxury Resale Property: Croton on Hudson NY
A recent article from the National Association of Realtors noted updates and renovations were becoming necessary for a luxury resale property to compete with new construction. Apparently ahead of the curve (!!) here’s a TRH project that was completed, and … Continued