Welcome back to my new series, What’s Wrong with This Picture?
In Home Staging, a pleasing visual is just the beginning. It’s not just about the stuff, it’s the people. Preparing a property for sale is a business decision, so to that end, it’s crucial to be able to de-sensitize any shortcomings, taking them out of the personal arena, and place them into a business context.
Seeing, and identifying with the issues comes first, but unless this Westchester C0unty Home Stager can then translate them to authentic and meaningful dollars-and-cents disadvantages to the seller, all they have are my (subjective) comments. Which, in the absence of any understanding, becomes a judgement, or a personal attack.
Here’s that first photo.
Had cross-posted this on the online real estate community ActiveRain, and these guys caught pretty much all the issues (click here to read comments).
The question I had posed to my workshop group last week was: is this a Master BR in a $795K, 5 BR house in lower Westchester-or the BR in a one BR $145K coop in older, garden apartment building. Many guessed right, but not after some serious reflection.
This is the Master BR of a five BR house. The poor photo quality tells me the agent lacks skill, and/or attention to detail-with could cost dearly in getting a sale to the closing table.
An unremarkable basic vanilla space demonstrates neither value or worth to a buyer. It is not motivating, there is nothing to ‘want’. Outdated aesthetics can lead buyers to infer the infrastructure of the house is also outdated. Or worse, it’s an estate sale that ‘needs’ to be sold quickly-inviting, low-ball offers.
OK, so keeping all that in mind, what’s wrong with this picture-and why will it not help get the property sold?