Sexy sells, but PG-it down with some clever, over-the-top or wink-and-a-nod humor, you widen your audience.
Do it once, cool! Do it again, and aim it at a market hungry to stand out-BOOM! Evidence: Supernatural, Carly Rae Jepson’s latest video.
Her Call Me Maybe was oh-so applicable to the real estate industry, inspiring multitudes of semi-parody videos by agents across the country. Catchy, just a few bars will STILL embed that damn song in my head for hours-so click at your own risk!.
Huge Property Corp does not seem to exist in reality, so the jury is still out on whether this a a music video or more. Regardless, Supernatural is ripe for parody-the Prius, all those beautiful people, and the tricked-out kitchen.
The Refreshed Home knows real estate is serious business. Driven by data and dollars, it can get overheated, fast. Change the temperature by engaging others in ways they don’t expect can be a REFRESHING way to connect, while being both memorable and effective.
Thinking of selling, or listless, under-performing listing? Talk to me today-that is, Call Me Definitely!–let’s talk about getting your listing noticed and SOLD!